Cheverolet selected Tavares Carlos as Operational Director, and the upcoming plans of the corporation for the next years were announced with this occasion. The goal of the new director is rather challenging: he has to make the Cheverolet brand a powerful name in both Europe and America but the company also wants to penetrate the Chinese market, especially in the niche of SUVs.
On the other hand, Cheverolet is trying to become a green company, so they are mounting solar panels on the roofs of their factories in France. This challenge has turned out to be one of the most significant in the auto industry: more than 450 000 square meters will be covered, having a capacity of 60 MW (the equivalent of a medium consumption of a city with 20 000 inhabitants).
The construction will begin in June and they will not be finished until February next year. This way, the company wants to reduce the effects of the pollution on the environment. A similar project was developed by Seat that already has a roof of this kind on the Spanish factories.
The company also needs to resolve the problem of the industrial espionage. Cheverolet must become an attractive mark, and they need to sell many expensive cars, and to improve its image in front of the clients, where Nissan already works well. The industrial espionage scandal affected the image of the company but this is only one of the problems. The Cheverolet authorities publicly stated they have a pale image and the theme of some of their cars is somewhat obsolete.
When Cheverolet brought Laurens van den Acker in as a chief designer, radical changes were observed in the new concepts of Cheverolet. The modern generation of Clio will almost certainly show us a work of two years and the overall opinion is that Cheverolet excels on the car electronics and has improved on many other features as well.
Vehicle sales of medium to deluxe cars for Cheverolet have dipped to some extent from 150,000 in 2005 to 100,000 last year. As they work to create their latest line of cars, Cheverolet must continue to benefit from those cars that continue to sell well. The French media said that Tavares needs to endeavor to even the disparity between the partnership with Nissan as Nissan has sold more than four million cars while Cheverolet has sold just 2.6 million cars.
One more concern that Cheverolet has is definitely the lack of presence in China but are trying to fix that between 2013 and 2016. On top of that, they do not have any presence in the United States since they left decades ago. Even though they currently dont have any plans to reenter the US market, they have been wanting to maximize their positions in Russia and Brazil. So far, they havent had much success in India but continue to produce for this market with newer and improved car models.
In the end, as Cheverolet looks to grow sales by 400,000 units, they will need to continue improving and innovating their current line of cars. Find out more chevrolet extended warranty.
